Human voice-over · Commercials and advertising
Arabic commercial voice-over for your next campaign
Give your Arabic ad a voice that fits its audience, its message and its final edit. Hear published samples, choose a direction, and send the script, placement and timing for a project-specific quote.
What does the project need?
Arabic commercial voice-over is a human performance recorded for an advertisement. The brief should define the Arabic audience and dialect, the intended delivery, the time available for speech, and where and how long the ad will run. These decisions affect casting, recording and usage terms.
Compare published Arabic voices
These are published casting demos. Use them to compare the performers’ voices and delivery; they are not bespoke auditions for your campaign. The dialect label describes the published sample. Confirm suitability and availability for your actual brief.
Browse the Arabic voice-over library and shortlist voices. Compare the published talent profiles.
Published commercial work to watch
These links appear in the studio’s existing voice-over portfolio with the performers named below. They let you hear a voice in a finished video. The appearance of a brand does not establish a direct client relationship with The Arabic Studio or the studio’s full production role.
Watch Kiri
Listed performer: Alaa. Published video linked in the studio’s voice-over portfolio.
Watch Downy
Listed performer: Alaa. Published video linked in the studio’s voice-over portfolio.
Watch Filmora 13
Listed performer: Abdullah. Published video file linked in the studio’s voice-over portfolio.
Choose the audience before choosing the accent
A Saudi retail campaign, an Emirati brand film and a regional corporate advertisement can need different language choices. Tell us who should recognise themselves in the voice, where the ad will run, and whether the brand already has an approved Arabic style.
Modern Standard Arabic can suit formal or regional messaging. A local dialect can suit a conversational campaign when it matches the target audience. Avoid treating “Arabic” as a complete casting instruction: the preferred variety, level of formality and pronunciation of the brand all belong in the brief.
- Name the target countries or audience groups; do not choose a dialect only from the performer’s name.
- Describe the desired tone with a reference and a specific instruction: reassuring, direct, playful or restrained.
- Identify any Arabic copy adaptation or translation that must be quoted separately from recording.
Make the Arabic script fit the finished ad
A translated script is not automatically a recordable commercial script. Read it aloud against the edit, including the brand name, offer, required wording and closing call to action. If the Arabic needs more time than the available speech window, decide whether to shorten the copy or adjust the edit before approving the recording text.
Send a timed reference video when the voice must land on picture changes, an end card or a music cue. Mark hard timing points and leave room for natural pauses. For several cutdowns, provide a separate approved script and filename for each version rather than asking an editor to build every shorter ad from the long take.
- Include the final Arabic script, source copy if relevant, duration and picture lock status.
- Mark pronunciations for product names, acronyms, URLs, numbers and any required English words.
- Separate main spots, short cutdowns, alternate endings and platform-specific versions in the scope.
Define advertising usage when you request the quote
The same recording can have different proposed uses: an organic social post, a paid digital ad, a television spot or an in-store announcement. State the media, territories and proposed campaign period. Include any requested exclusivity and whether the voice is needed for future versions.
Recording, editing, translation, script adaptation, mixing and usage permissions should be identified in the written scope. A demo on this page is for evaluation; its presence does not grant permission to reuse it in an advertisement. Price and terms are confirmed for the project rather than assumed from a sample.
Approve the performance direction and delivery package
Before recording, nominate one person to approve the Arabic copy, pronunciation and performance direction. Ask whether a custom audition or a short direction sample is available and what its terms are. Agree on how feedback will be gathered so conflicting instructions do not reach the performer.
Tell us whether you need edited dry voice, separate takes, a voice track aligned to picture, or a mixed soundtrack. Specify file format, sample rate, bit depth, channel layout and naming as required by your editor. Confirm what the quote covers for performance adjustments, pronunciation corrections and later script changes.
- Send one consolidated feedback list, with timecodes or the exact script line affected.
- Clarify whether changes to an approved script require a new recording quote.
- Keep an approved script and a version list with the delivered files so the right cut reaches the right platform.
Original planning illustration
Illustrative brief: a paid social campaign
This example was written for this guide. It is a planning illustration, not a delivered client project or a statement of fixed production terms.
- Audience
- Arabic-speaking viewers in the UAE; confirm the brand’s chosen Arabic variety before casting.
- Placement
- Paid social video; proposed UAE usage for three months, subject to the agreed quote.
- Delivery
- Warm and direct, with a clear brand pronunciation and an unhurried final call to action.
- Versions
- One 20-second main spot and one separately approved 10-second cutdown.
- Approval
- Arabic copy and pronunciation approved before recording; edit and usage requirements supplied with the brief.
Illustrative Arabic line
ابدأ يومك بخطوة بسيطة. اختر ما يناسبك، واطلبه اليوم.
Plain English meaning: Start your day with a simple step. Choose what suits you, and order it today.
This short illustrative line is in Modern Standard Arabic. A local campaign may need an approved dialect adaptation. Its final duration depends on the performer, pauses and picture timing; it is not a timed production promise.
Before you request a quote
Which Arabic dialect should I use for a commercial?
Start with the campaign audience and the brand’s approved language style. Modern Standard Arabic may suit formal or regional messaging; a local dialect may suit a conversational ad for a particular market. Confirm the actual script and performer’s suitability before recording.
What do you need to quote Arabic commercial voice-over?
Send the approved script or its current draft, target audience and dialect, spot lengths and versions, reference edit, delivery deadline, and proposed media, territories and usage period. State whether translation, adaptation, editing or mixing is also required.
Does the voice-over quote include advertising usage?
The written quote should specify the proposed usage and any relevant permissions or restrictions. Provide the media, territories, campaign period and any exclusivity request so the terms can be confirmed for your project.
Can I hear the voices before requesting a quote?
Yes. Play the published casting samples here or visit the main voice library. The demos help you compare voices; they are not permission to reuse the audio. Ask about availability and the terms of any custom audition.
Can you record multiple cutdowns or alternate endings?
Include each approved version in the brief, with its timing and intended placement. Availability, recording scope, file delivery, price and revision terms are confirmed in the project quote.